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Tools & Automation

CRM, automatic follow-up, analytics, AI applied to network. The modern networker does not work harder — they work with better tools. Here we compare, test and explain the tools that actually make a difference, with step-by-step guides to implement them immediately.

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You do not need more tools. You need the right tools working together.

The average leader building a digital team uses between seven and nine different apps every day. A CRM for contacts, WhatsApp for communication, Google Drive for files, Zoom for calls, one tool for social media, another for links, a spreadsheet to keep track of everything. Each app works. The system does not.

Francesca De Cesare

Francesca De Cesare

1 min read · 18 Mar 2026

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You do not need more tools. You need the right tools working together.
The only metric that truly matters in your lead acquisition system.
Tools & Automation 24 Mar 2026

The only metric that truly matters in your lead acquisition system.

How many leads did you acquire this month? You probably know. How many of those leads became real conversations? How many of those conversations became active collaborators? And of those, how many are still active after three months? I bet these questions become progressively harder to answer.

Marco Schiattarella Marco Schiattarella
1 min read
How to stop doing things that could do themselves.
Tools & Automation 24 Mar 2026

How to stop doing things that could do themselves.

There is a category of work that almost every digital team leader does every day and that none of them should be doing: repetitive, predictable activities that always follow the same pattern. Answering the same question for the fifteenth time. Manually sending the same type of message to different people. Updating by hand data that already exists somewhere else.

Francesca De Cesare Francesca De Cesare
1 min read
The follow-up you are not doing is your main competitor.
Tools & Automation 18 Mar 2026

The follow-up you are not doing is your main competitor.

It is not whoever has the best product that wins. Not whoever has the most convincing story. Not whoever gives the most polished presentation. Whoever follows up wins. Always, at the right moment, with the right message. And almost nobody actually does it.

Francesca De Cesare Francesca De Cesare
1 min read